Top 5 Convenience Stores Applications in Ecuador - Q1 2023 Performance

In Q1 2023, the performance of the top 5 convenience store applications in Ecuador showed varied trends in downloads and active users. Let's dive into the details of how mi OXXO, Dollar General, Family Dollar, Wawa, and 7-Eleven Norge performed on this unified platform.

mi OXXO from Cadena Comercial OXXO S.A de C.V. saw an initial spike in weekly downloads, peaking at 369 in the second week of January, followed by a gradual decline. Weekly active users mirrored this trend, starting at 278 and peaking at 382 in mid-January before declining towards the end of the quarter.

Dollar General from Dolgencorp, LLC experienced a notable increase in weekly downloads, reaching a high of 270 in mid-March. Weekly active users also saw a steady rise, starting at 366 and peaking at 623 by the third week of March, indicating growing user engagement over the quarter.

Family Dollar had a more modest performance in terms of weekly downloads, with a peak of 16 downloads in mid-February. Despite the lower download numbers, the app maintained a consistent presence in the market.

Wawa showed minimal activity in terms of both weekly downloads and active users. Downloads peaked at 8 in late March, while active users remained low throughout the quarter, indicating limited user engagement.

Lastly, 7-Eleven Norge from Reitan Convenience had sporadic download activity, with a peak of 4 downloads in the last week of March. Active user data was not available, suggesting a need for increased user acquisition efforts.

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